Berry production is currently a fairly lucrative business. Today, more and more conscious citizens are paying attention to the quality of the products they buy and consume. This is especially true of berries, which are grown by industrial methods using a full range of modern fertilizers and pesticides. Currently, the market of Ukraine and Europe countries has an unfilled space of environmentally friendly and organic products, the quality of which is carefully controlled. In this regard, the introduction and development of modern organic berry growing is important.

In Ukraine, the market for organic fruits and vegetables is growing by 2–3% annually, and its volume is more than 200 thousand dollars or more than 190 thousand tons of berries. As the area in Europe under organic berries is already limited, this creates opportunities for the development of the Ukrainian market. According to Organic Standard (Yagidnyk, 2019), as of 2018, 106 producers of organic berry products are registered in Ukraine. More than 90 organic farms cultivate raspberries on an area of more than 580 hectares, 14 producers - blueberries on 106 hectares, 23 farms with a total area of 75.5 hectares grow strawberries. Almost 100 hectares have been allocated by producers for currants, gooseberries, honeysuckle and goji berries. Single owners grow organic cherries & dogwood. Organic berry growing is an alternative to intensive berry growing. Without the use of mineral fertilizers and chemicals, it is difficult to get a high yield of berries, because traditionally bushes and seedlings need to be treated several times against pests and diseases. In this case, substitutes for fertilizers are natural organics – humus, compost, compost mixtures, wood ash, sawdust, etc. It is also an effective and environmentally friendly way to enrich the soil with organic matter.